How to Build a Successful Email Marketing Campaign

Greetings if you have decided to incorporate e-mail marketing as part of your marketing campaign. While the decision to step into this new arena is easy, getting results requires a lot of hard work. In order to set up a fruitful email marketing campaign that garners a wide customer base, you must focus on providing …

12 Hints to Boost Your Email Clicks (and 7 Strategic Subject Lines)

It’s likely many of your audience members are suffering from email overload. When you’re receiving tens or hundreds a day, it’s hard to stand out. If you use email as a campaign tool, you need to differentiate yourself from newsletters, other organisations, and other emails that your audience is receiving. It’s imperative that your emails …

Social Media Marketing Advice Quiz

The only reason we’re interested in social media marketing at all is just that: the social bit. We’re all about understanding what gets creative people fired up, and then identifying the audience that’s as excited as they are about what they do — getting them in front of as many of the right people as possible with …

19 of the Best Marketing Tools for Startups & Entrepreneurs

Email Octopus Email marketing for next to nothing, via Amazon SES. Currently you only have to pay your Amazon SES fees. They give you 62,000 emails a month for free, so most of our users don’t pay a penny. Optimizely The most popular website A/B testing tool on the planet! Visually optimize your website easily …

The Eight Cornerstones of your Marketing — Know these and win.

1. The purpose of your marketing. What do you want your prospects to do? Buy? Click? Sign up? 2. How you’ll achieve this purpose. What’s your competitive advantage, your benefits over your competition? 3. Select your target market/markets Get specific, and create content just for them. 4. The marketing weapons you’ll use. Choose at least …