19 of the Best Marketing Tools for Startups & Entrepreneurs

Email Octopus Email marketing for next to nothing, via Amazon SES. Currently you only have to pay your Amazon SES fees. They give you 62,000 emails a month for free, so most of our users don’t pay a penny. Optimizely The most popular website A/B testing tool on the planet! Visually optimize your website easily …

The Eight Cornerstones of your Marketing — Know these and win.

1. The purpose of your marketing. What do you want your prospects to do? Buy? Click? Sign up? 2. How you’ll achieve this purpose. What’s your competitive advantage, your benefits over your competition? 3. Select your target market/markets Get specific, and create content just for them. 4. The marketing weapons you’ll use. Choose at least …