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Greetings if you have decided to incorporate e-mail marketing as part of your marketing campaign. While the decision to step into this new arena is easy, getting results requires a lot of hard work. In order to set up a fruitful email marketing campaign that garners a wide customer base, you must focus on providing …
Ok, so we talk to a lot of business’s starting out and looking to grow. Most first time meetings someone will mention that they have got a load of emails. We ask: “wow that’s great, so did you create a landing page and collect these emails through people who have opted in or bought perviously?” The response (1 …
It’s likely many of your audience members are suffering from email overload. When you’re receiving tens or hundreds a day, it’s hard to stand out. If you use email as a campaign tool, you need to differentiate yourself from newsletters, other organisations, and other emails that your audience is receiving. It’s imperative that your emails …
Compared to social media, email has a lot more stability when it comes to communication. People may not log on to Facebook as much as they used to, or maybe they’ve dropped their Twitter account permanently. When it comes to email, you have a dedicated channel to talk to your audience that doesn’t change as …