12 Hints to Boost Your Email Clicks (and 7 Strategic Subject Lines)

It’s likely many of your audience members are suffering from email overload. When you’re receiving tens or hundreds a day, it’s hard to stand out. If you use email as a campaign tool, you need to differentiate yourself from newsletters, other organisations, and other emails that your audience is receiving. It’s imperative that your emails …

The Eight Cornerstones of your Marketing — Know these and win.

1. The purpose of your marketing. What do you want your prospects to do? Buy? Click? Sign up? 2. How you’ll achieve this purpose. What’s your competitive advantage, your benefits over your competition? 3. Select your target market/markets Get specific, and create content just for them. 4. The marketing weapons you’ll use. Choose at least …

Marketing Frequency, Commitment & Holding Your Nerve.

Content is key, you hear that a lot. Content quality is important too, but what usually gets overlooks (because it’s not all that sexy) is commitment to frequency. Commitment to your marketing frequency, strategy & commitment to running your ads. Instant results are rare, ( not as rare as you may think) when people don’t see …