Content is key, you hear that a lot.
Content quality is important too, but what usually gets overlooks (because it’s not all that sexy) is commitment to frequency.
Commitment to your marketing frequency, strategy & commitment to running your ads.
Instant results are rare, ( not as rare as you may think) when people don’t see instant results they want to pull the plug on their marketing, they don’t want to be seen as spamming….they’re not, and chances are you’re not either.
The following was written by Thomas Smith on effective frequency…
1. The first time people look at any given ad, they don’t even see it.
2. The second time, they don’t notice it.
3. The third time, they are aware that it is there.
4. The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
5. The fifth time, they actually read the ad.
6. The sixth time they thumb their nose at it.
7. The seventh time, they start to get a little irritated with it.
8. The eighth time, they start to think, “Here’s that confounded ad again.”
9. The ninth time, they start to wonder if they’re missing out on something.
10. The tenth time, they ask their friends and neighbors if they’ve tried it.
11. The eleventh time, they wonder how the company is paying for all these ads.
12. The twelfth time, they start to think that it must be a good product.
13. The thirteenth time, they start to feel the product has value.
14. The fourteenth time, they start to remember wanting a product exactly like this for a long time.
15. The fifteenth time, they start to yearn for it because they can’t afford to buy it.
16. The sixteenth time, they accept the fact that they will buy it sometime in the future.
17. The seventeenth time, they make a note to buy the product.
18. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
19. The nineteenth time, they count their money very carefully.
20. The twentieth time prospects see the ad, they buy what is offering.
He wrote that in 1885. Flash forward to 2015 and this still holds true.
Commitment and longevity to your marketing strategy is important if you want results.
Keep that in mind and hold your nerve.