Greetings if you have decided to incorporate e-mail marketing as part of your marketing campaign. While the decision to step into this new arena is easy, getting results requires a lot of hard work.

In order to set up a fruitful email marketing campaign that garners a wide customer base, you must focus on providing value to the recipient. If you fail to offer value and only try to sell, recipients will tend to lose interest and unsubscribe.   

Select the Type of E-mail

One of the very first steps is to identify the objective of the campaign and recognize to the target audience is. Keeping these 2 factors in mind, find out kind of e-mails your company should send out. The content must be both useful and engaging.

Begin this by looking at your personal experiences. Go through e-mails that were sent to you from other companies and read through them from the perspective of a customer. Recognize how some of them are nothing but sales pitches. This is something you want to avoid.

On the other hand, there are some savvy companies which send e-mails that readers find interesting and informative. That is your aim! You want to convey the message, without overwhelming or irritating the reader. Note that, sometimes, incentives such as coupons can excite the customers.

Focus on Quality and Frequency

You must understand no one has the time to read long emails anymore. Keep is short and simple. However, do not send multiple short e-mails. Receivers often get annoyed if companies send to many emails within a short span of time.  The frequency depends on typeof business, but it is ideal to send maximum 2 or 3 in the first week, and then gradually decreasing the number.

What You Need to Know About Auto-pilot Programs

Even if you use the auto-pilot option for your program, you cannot ignore the importance of monitoring and evaluating the program. You must analyze the statistics and go through customer feedbacks.

Analyze Results and Take Actions

Assess the situation and act accordingly. For example, if you think the number of people who have recently unsubscribed is too high, you can do the following to improve the experience for user:

1. Boost value
2. Reduce the frequency
3. Shorten the e-mails
4. Limit the amount of selling per e-mail

If you find that number of unsubscriber is low, you can increase the frequency subtly. Some spontaneous mails can be queued in addition to the scheduled e-mails.

Provide Incentives and Watch Your Database Grow

If you provide the right incentives, nothing can stop your e-mail database from growing. All subscribers are important as those who do not buy now, may be potential customers. Give customers a very strong incentive to sign up for the e-mail subscription. This could be a coupon, a discount code, or a gift.

If you can build a successful email marketing campaign, it will not only add profits but also provide brand recognition and recall to your company.

It gets better…
We know what you’re thinking, you now know what you need to do to run a successful email campaign, but how do you get more subscribers? Well we wrote a blog on just that subject right > here

The post How to Build a Successful Email Marketing Campaign appeared first on Prime Eight Blog.

To find out your page’s most popular times to post we recommend using sumorank.com.

Here’s a couple more tips before you post.

90% of Facebooks daily active users access it via mobile. Keep this in mind when posting, optimise the size of your image for mobile to take up more screen space.

Scheduling in posts through 3rd party tools like Buffer and Hootsuite can reduce your organic reach. ( Facebook wants you to be on Facebook) So use Facebooks directly to schedule your page posts.

Finally, tie your goals with your content types.

If your goal is to get people to your site to re-market to, use link posts.
If you’re looking for engagement and brand exposure, use photos or videos.

Share this Infographic On Your Site With The Code Below

<p><strong>Please include attribution to primeeight.co.uk with this graphic.</strong></p><br /><br /><br /><br /> <p><a href=’http://prime8.agency/infographic/the-best-times-to-post-on-facebook-infographic/’><img src=’http://prime8.agency/wp-content/uploads/2016/10/FB22.png’ alt=’The Best Times To Post On Facebook Infographic Read more at http://prime8.agency/infographic/the-best-times-to-post-on-facebook-infographic/#oDbMB2UHjOIamhjX.99′ width=’1024′ border=’0′ /></a></p><br /><br /><br /><br /> <p>

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It’s likely many of your audience members are suffering from email overload. When you’re receiving tens or hundreds a day, it’s hard to stand out. If you use email as a campaign tool, you need to differentiate yourself from newsletters, other organisations, and other emails that your audience is receiving.

It’s imperative that your emails spark interest, starting with your subject line, and ending with the content inside. You need a great subject line to get the open, and you need the content to prove to your readers that your message is worth their time.

How can you boost click through rates?

1.Numbered lists

Lists are great to use to help your audience understand the information provided. When you make it look easy for the reader, there’s a better chance your emails will be opened. The number also signals how much content there is in there for the reader, so make sure you’re providing enough information to get them reading! It also tells them how much time they might need to read the email, which can help produce quality opens, as people won’t be opening, seeing all the content, and clicking away because it’s too much.

2. Using questions

Engaging your audience is a great way to facilitate more opens; posing a questions has been proven as a great method. Using questions can spark engagement with your readers and improve click lines.

There is a line, however, when using questions — something like “What do you have to say?” would likely perform better than a spammy-looking subject like “Would you like to make $100 instantly?”

3. Focus on audience interests

Knowing the personality of your target market can help, as you can utilize information you know about them to engage. For example, a headline that uses a favoured sports team can garner more attention than one that uses a generic sports headline.

Depending on the amount of information known and level of outreach, it’s possible be incredibly detailed with your emails, customizing them for your customer. This means you can take advantage of visible customer segments and tailor emails to the audience.

4. Use symbols

Using symbols can help your emails stand out more. Some may even use emoji if it suits their message or demographic. Unicode symbols are also recognized by a wide range of email services, and can help you add some visual interest to your subject lines.

As an example, if you have the correct information, you can connect with your audience on a cultural level. Using information you know, (e.g. you’re sending a birthday email out to a segment of your audience) use the zodiac symbol to help your message stand out.

5. Use wit

Puns, rhymes, and jokes add interest and can increase your open rate. Make it company-relevant as well — e, g. if you’re in the pet business, you can try a play on words, such as “You’re Pawsome!”

6. Timing

The saying tells you that timing is everything, and it’s true. Being strategic with your send time can help you see results. If you’re in the restaurant business, for example, sending a message to your audience just before a meal time that you’re open for would likely result in increased engagement due to the likely hunger levels of your readers.

7. Pretend it’s Twitter

If you’re on Twitter, you know how to say a lot with a little. The 140 character limit has probably made you frustrated at one point when you try to talk about the latest in your world.

However, this is a great approach to take in your email marketing strategy. You want your emails to be short, precise and to the point. For example, if you want to promote your newest products, imply introduce the topic, add a preview, and indicate where those that are interested can go to see what you’re promoting.

8. Use a Call to Action

Adding a Call to Action can incite urgency in readers, which can lead to higher opens. If you can’t fit it in naturally (e.g. Don’t Miss Out! 50% Off), you can add it in brackets at the end of the subject line. Something like “Shop Our Shirt Sale [Ends Tomorrow]” uses both a call to action and sparks urgency.

9. Utilize Preview Text

When viewing emails in an inbox, both the subject line and a preview of the email content are shown. Using the preview to further elaborate on your subject line or adding more information can help increase your open rate.

It can help complete the hook of the subject line — for example, Buzzfeed commonly uses a generic statement that is explained by the preview text, starting the engagement with their audience that much sooner.

10. Adding Trigger Words

Certain terms can appeal to readers in that it triggers an action like an open. For example, using terms like ‘free delivery’ can increase open rates, as compared to emails that don’t use those terms.

11. Be Specific

Make sure your audience knows why you’re contacting them! If your subject line is vague and uninspiring, your audience will not know the purpose of your email, nor will they feel compelled to know more.

As an example, LinkedIn is incredibly specific as to why they’re reaching out. Whether they want to let you know about new posts from your connections, or if a contact has joined, you’ll know immediately based on the subject line.

12. Incentivise

Saying thanks may not be enough when someone opts-in to your email list. Turn a casual reader into an engaged customer by giving them another reason to engage with you. Examples include a discount with a first-time subscriber code, an immediate call to action, and drawing attention to the benefits of receiving your emails.

Need some headline inspiration?

1. “Jane, You Might Like These” — personalization is a great way to grab attention!
2. “You Only Have 6 Hours Left!” — create urgency with your subject line
3. “6 Tips To Accelerate Your Clicks” — provides a preview of your content without describing any one tip in general.
4. “How To Be Productive” — touting benefits is a great way to get people reading.
5. “You’ll Love What We Have Today” — emphasizing personalization without having to use a name.
6. “Surprise! 24 Hours Only” — intrigue your readers with something that’s unexpected.
7. “Where to Eat, Now” — combine this with a strategically scheduled send out time and capitalize on how your readers are feeling.

The post 12 Hints to Boost Your Email Clicks (and 7 Strategic Subject Lines) appeared first on Prime Eight Blog.

The best way we can think of to get the ball rolling on that is through a Social Media Marketing Advice Quiz to find out what our readers are having problems with on social media.

Simply fill out the quiz below and we’ll point you in the right direction, or if you’d like we’ll create some custom content just for you.

The post Social Media Marketing Advice Quiz appeared first on Prime Eight Blog.

The post 19 of the Best Marketing Tools for Startups & Entrepreneurs appeared first on Prime Eight Blog.

What do you want your prospects to do? Buy? Click? Sign up?

2. How you’ll achieve this purpose.

What’s your competitive advantage, your benefits over your competition?

3. Select your target market/markets

Get specific, and create content just for them.

4. The marketing weapons you’ll use.

Choose at least 4. Choose your channels and own them. Outsource to experts if you must.

5. Your niche your position and what do you stand for?

6. Get your story in order.

Everyone’s got a story. Take some time to think about how you got to where you are today.

7. Your total monthly budget.

Set aside investment for your marketing. It will take time, but see it through for results.

8. Do it.

Now just do it. ( The hardest part)

The post The Eight Cornerstones of your Marketing — Know these and win. appeared first on Prime Eight Blog.

It’s much easier to create a product for an existing market, than create a product and find a market.

2. Link your product to a primal desire.

Don’t try and create a desire for your product. Find an existing desire.

3. Get specific.

You gonna go with the guy who does a bit of everything or the guy that specialises in solving your problem? So specialise (within reason)

4. One call to action.

Asking people to do one thing always out performs multiple options.

5. Focus on the benefits.

What does your product solve? Start with that. More money? more time? Less stress? Better sound quality? Longer lasting caffeine buzz? What?

6. Your customer knows nothing.

When creating your content, use your caveman voice. Ask yourself, can anyone understand this? Be basic, clear and concise.

7. It’s never about you.

Know-one cares about you, your product etc etc.
Who really reads the about page?

8. Tell your story.

Good* stories are remembered and told again and again. Make one up if you have to.

9. It’s not for everyone.

Defining who your product isn’t for is equally as powerful as defining who it is for…

10. Use social proof.

10,000 people cant be wrong, right? People generally look to other people similar to themselves when making decisions.

11. Use Testimonials.

Everyone knows you think you’re great. It’s better to show who else thinks you’re great.

12. Help as much as you can for free.

Give as much information away for free as you can. Answer every question before they arise. Reciprocation is powerful. People feel obliged to return favours offered to them.

13. Data will get you part of the way.

Think freely, teardown and rebuild.

14. People like people like themselves.

People like people like themselves, & who they want to be.
It’s that simple. Google “Mirroring in Body Language”

15. Feelings win.

People don’t remember what they read, they remember how they feel.

16. Adverts work.

Everyone thinks “Adverts don’t work on me”.

17. Keep it simple.

The best landing pages, adverts, and and ideas are the simple ones. Cut the fat, remove anything that isn’t necessary.

The post 17 Marketing tips you should know. appeared first on Prime Eight Blog.