Greetings if you have decided to incorporate e-mail marketing as part of your marketing campaign. While the decision to step into this new arena is easy, getting results requires a lot of hard work.

In order to set up a fruitful email marketing campaign that garners a wide customer base, you must focus on providing value to the recipient. If you fail to offer value and only try to sell, recipients will tend to lose interest and unsubscribe.   

Select the Type of E-mail

One of the very first steps is to identify the objective of the campaign and recognize to the target audience is. Keeping these 2 factors in mind, find out kind of e-mails your company should send out. The content must be both useful and engaging.

Begin this by looking at your personal experiences. Go through e-mails that were sent to you from other companies and read through them from the perspective of a customer. Recognize how some of them are nothing but sales pitches. This is something you want to avoid.

On the other hand, there are some savvy companies which send e-mails that readers find interesting and informative. That is your aim! You want to convey the message, without overwhelming or irritating the reader. Note that, sometimes, incentives such as coupons can excite the customers.

Focus on Quality and Frequency

You must understand no one has the time to read long emails anymore. Keep is short and simple. However, do not send multiple short e-mails. Receivers often get annoyed if companies send to many emails within a short span of time.  The frequency depends on typeof business, but it is ideal to send maximum 2 or 3 in the first week, and then gradually decreasing the number.

What You Need to Know About Auto-pilot Programs

Even if you use the auto-pilot option for your program, you cannot ignore the importance of monitoring and evaluating the program. You must analyze the statistics and go through customer feedbacks.

Analyze Results and Take Actions

Assess the situation and act accordingly. For example, if you think the number of people who have recently unsubscribed is too high, you can do the following to improve the experience for user:

1. Boost value
2. Reduce the frequency
3. Shorten the e-mails
4. Limit the amount of selling per e-mail

If you find that number of unsubscriber is low, you can increase the frequency subtly. Some spontaneous mails can be queued in addition to the scheduled e-mails.

Provide Incentives and Watch Your Database Grow

If you provide the right incentives, nothing can stop your e-mail database from growing. All subscribers are important as those who do not buy now, may be potential customers. Give customers a very strong incentive to sign up for the e-mail subscription. This could be a coupon, a discount code, or a gift.

If you can build a successful email marketing campaign, it will not only add profits but also provide brand recognition and recall to your company.

It gets better…
We know what you’re thinking, you now know what you need to do to run a successful email campaign, but how do you get more subscribers? Well we wrote a blog on just that subject right > here

The post How to Build a Successful Email Marketing Campaign appeared first on Prime Eight Blog.

It’s no secret — and won’t come as a surprise to anyone — that  just as it has revolutionised every other aspect of modern life, the internet has revolutionised the way businesses make themselves heard and get themselves noticed.

The big dinosaurs of the brewery business still throw bloated budgets at billboards, the printed press and televised advertising — largely because they can, it’s worked for them before, and old habits die hard.

Smaller savvier businesses however are now taking full advantage of the ability to inexpensively, tactfully and tastefully communicate directly with people that are going to buy their product.

There are three main platforms where brands do this:

• On social media

• Within websites

• Within search engine results

…And one overarching aim they all have when using them:

“We want our proof-of-product, our distinct brand identity and our individual voice seen and heard by the right people”

This is all well known and has been talked about to death, but what’s not so well understood is how businesses get themselves precisely in front of buyers.

Over time and trial-and-error, a pattern has emerged that marketers keep in mind when planning a campaign. The idea of it is that you hit a wide but relevant audience in an Awareness stage, and aim to retain as many as possible through to a sale at the Conversion / Purchase stage.

The middle stage — Consideration — is the most important part. How do you reach people who showed interests at the broad first stage and as a result are more likely to purchase?

There are many approaches to this — particularly through Facebook’s advertising platform which is hands down the most versatile and well-equipped out there for online advertising — but the most effective is Remarketing.

How remarketing works is that users who visit your website are added to an audience that you can then advertise to exclusively. You can even advertise to visitors of a particular page of your website should you want to promote something specific.

How strongly you make use of reaching potential customers at this Consideration middle section of your marketing approach powerfully influences your website actions and sales, and often makes or breaks businesses online sales performances without them knowing.

For more information or advise on your marketing, contact joe@primeeight.co.uk and we’ll point you in the right direction.

The post Smart Marketing Methods That Are Good For What Ales Your Brewery appeared first on Prime Eight Blog.

It’s likely many of your audience members are suffering from email overload. When you’re receiving tens or hundreds a day, it’s hard to stand out. If you use email as a campaign tool, you need to differentiate yourself from newsletters, other organisations, and other emails that your audience is receiving.

It’s imperative that your emails spark interest, starting with your subject line, and ending with the content inside. You need a great subject line to get the open, and you need the content to prove to your readers that your message is worth their time.

How can you boost click through rates?

1.Numbered lists

Lists are great to use to help your audience understand the information provided. When you make it look easy for the reader, there’s a better chance your emails will be opened. The number also signals how much content there is in there for the reader, so make sure you’re providing enough information to get them reading! It also tells them how much time they might need to read the email, which can help produce quality opens, as people won’t be opening, seeing all the content, and clicking away because it’s too much.

2. Using questions

Engaging your audience is a great way to facilitate more opens; posing a questions has been proven as a great method. Using questions can spark engagement with your readers and improve click lines.

There is a line, however, when using questions — something like “What do you have to say?” would likely perform better than a spammy-looking subject like “Would you like to make $100 instantly?”

3. Focus on audience interests

Knowing the personality of your target market can help, as you can utilize information you know about them to engage. For example, a headline that uses a favoured sports team can garner more attention than one that uses a generic sports headline.

Depending on the amount of information known and level of outreach, it’s possible be incredibly detailed with your emails, customizing them for your customer. This means you can take advantage of visible customer segments and tailor emails to the audience.

4. Use symbols

Using symbols can help your emails stand out more. Some may even use emoji if it suits their message or demographic. Unicode symbols are also recognized by a wide range of email services, and can help you add some visual interest to your subject lines.

As an example, if you have the correct information, you can connect with your audience on a cultural level. Using information you know, (e.g. you’re sending a birthday email out to a segment of your audience) use the zodiac symbol to help your message stand out.

5. Use wit

Puns, rhymes, and jokes add interest and can increase your open rate. Make it company-relevant as well — e, g. if you’re in the pet business, you can try a play on words, such as “You’re Pawsome!”

6. Timing

The saying tells you that timing is everything, and it’s true. Being strategic with your send time can help you see results. If you’re in the restaurant business, for example, sending a message to your audience just before a meal time that you’re open for would likely result in increased engagement due to the likely hunger levels of your readers.

7. Pretend it’s Twitter

If you’re on Twitter, you know how to say a lot with a little. The 140 character limit has probably made you frustrated at one point when you try to talk about the latest in your world.

However, this is a great approach to take in your email marketing strategy. You want your emails to be short, precise and to the point. For example, if you want to promote your newest products, imply introduce the topic, add a preview, and indicate where those that are interested can go to see what you’re promoting.

8. Use a Call to Action

Adding a Call to Action can incite urgency in readers, which can lead to higher opens. If you can’t fit it in naturally (e.g. Don’t Miss Out! 50% Off), you can add it in brackets at the end of the subject line. Something like “Shop Our Shirt Sale [Ends Tomorrow]” uses both a call to action and sparks urgency.

9. Utilize Preview Text

When viewing emails in an inbox, both the subject line and a preview of the email content are shown. Using the preview to further elaborate on your subject line or adding more information can help increase your open rate.

It can help complete the hook of the subject line — for example, Buzzfeed commonly uses a generic statement that is explained by the preview text, starting the engagement with their audience that much sooner.

10. Adding Trigger Words

Certain terms can appeal to readers in that it triggers an action like an open. For example, using terms like ‘free delivery’ can increase open rates, as compared to emails that don’t use those terms.

11. Be Specific

Make sure your audience knows why you’re contacting them! If your subject line is vague and uninspiring, your audience will not know the purpose of your email, nor will they feel compelled to know more.

As an example, LinkedIn is incredibly specific as to why they’re reaching out. Whether they want to let you know about new posts from your connections, or if a contact has joined, you’ll know immediately based on the subject line.

12. Incentivise

Saying thanks may not be enough when someone opts-in to your email list. Turn a casual reader into an engaged customer by giving them another reason to engage with you. Examples include a discount with a first-time subscriber code, an immediate call to action, and drawing attention to the benefits of receiving your emails.

Need some headline inspiration?

1. “Jane, You Might Like These” — personalization is a great way to grab attention!
2. “You Only Have 6 Hours Left!” — create urgency with your subject line
3. “6 Tips To Accelerate Your Clicks” — provides a preview of your content without describing any one tip in general.
4. “How To Be Productive” — touting benefits is a great way to get people reading.
5. “You’ll Love What We Have Today” — emphasizing personalization without having to use a name.
6. “Surprise! 24 Hours Only” — intrigue your readers with something that’s unexpected.
7. “Where to Eat, Now” — combine this with a strategically scheduled send out time and capitalize on how your readers are feeling.

The post 12 Hints to Boost Your Email Clicks (and 7 Strategic Subject Lines) appeared first on Prime Eight Blog.

Have a new blog post that you want to promote, more blog traffic? You should do everything you can to do so. Share it, tweet it, comment on it, post it everywhere you can — there are many ways you can promote your blog. However, reliance on social media as your chief distribution channel may be dangerous.

Social media may not be a reliable channel for your article if:

• portions of your target audience are not on social media, and/or
• the right people aren’t being connected to you by social media.

There are other reasons as well, including:

• Effectiveness of social media varies
• Range of potential readers not being on social media
• it’s not the only method to drive traffic.

While social media has high potential, and should be utilized, dependency on social media and related research may not allow you to reach your maximum audience. Social media is only a segment of the population – instead of trying to maximize engagements from a segment, maximize your traffic from every source.

How can you do this without using Facebook, Twitter, or other social media? Start with the right content.

Usually, the traffic you receive is dependent on the content you produce. If you’re not producing low quality content, you’ll likely get low quality traffic.

Why? Google’s algorithm is incredibly sophisticated. It can discern well-written content from articles that were written with no consideration for grammar, voice or expertise.

The goal of content production isn’t to rank only; it’s to create well-written content that provides value and information to your target audience.

How do you start with the right content?

Write for your target persona.

Don’t have one created yet? Do so. This persona would include a few demographic points, along with a fictional name and photo that typifies the person you’re trying to reach.

What is also helpful is including some background on this persona – what are his/her objectives and obstacles in interaction, and how you can mitigate these problems. With a well developed persona, you can produce content that is focused and deep as opposed to generic and shallow.

Know your topic.

While your personal reputation is not a factor in ranking, how well you know your topic will impact your rank. Why is this?

It’s been noted that Google prefers long, in-depth content. Content that exceeds 2000 words, for example, is a competitor for first page results. However, writing for quota won’t help you rank. The content you produce should be thorough, use relevant terms, and authoritative links help indicate content credibility.

The better you know your topic, the more likely you are to create thoughtful, useful content that is ranked.

While this may not be news, forming the right foundation is imperative. If you can’t produce good content, no tips will be able to help.

Focus on the long-tail keyword.

The long-tail keyword is incredibly important. A long-tail keyword is a query that is made up of several words (four or more). Let’s say that you were looking for iPhone cases:

iPhone 6 case is a short-tail, or head term. It’s generic.

best iPhone 6 waterproof case for outdoor activities is a long-tail term.

It’s important to use long-tail keywords for a few reasons:

1. It’s difficult to rank for head terms — there is so much online “noise” for broad search terms, like iPhone, orange, or pens, that your post and site would have to be extraordinary. Head terms also have so much volume, the quality of traffic leaves something to be desired.
2. Long-tail keywords drive targeted traffic — it takes a conscious effort to create a long-tail query. Many searches now are based in long-tail keywords. Have you ever asked Google a question, such as “how do I install crown moulding on bookshelf?” That’s a long-tail term.
3. Long-tail keywords are likely to help conversions — since the targeted traffic is qualified, i.e. demonstrating interest in the subject, it’s more likely that they will take action if you’re able to answer their query.

Gain referrals from other websites.

Boost your referral traffic by obtaining links from niche, high-quality websites. Though social media referrals are growing, other websites can be as valuable, if not more, in terms of qualified traffic.

It can be difficult to get these links, though. How can you do so?

1. Find the website(s) you want to refer you. Focus on quality content and traffic.
2. In your blog posts,  put in a link. Even if it’s a mention about the great article you just read from that site, state that it was a great article. Don’t be shy about sharing.
3. Send an note to the author and/or publisher to let them know about your post and link.

By doing this, a variety of scenarios can happen:

• They now know you exist. It’s a non-confrontational way of letting the site you’ve targeted know that you’re here, and you’re being noticed.
• They can now appreciate you and your site. Good will is invaluable.
• They share your content to their audience via their channels.
• They link to your blog. This is where the referral begins.

In short, a link alone is not enough to ensure you’re being noticed. You need to be proactive, and hope to earn a link back.

Guest blogging.

Guests are a great way to add to your audience. When you write for your own site alone, your audience is limited. However, you can raise your reputation and profile by guest blogging through related websites. For example, if you’re a lifestyle blogger focusing on fashion, writing for a favoured brand’s blog will both deliver new value to that brand’s audience, and your own.

As a guest blogger, you may also have the opportunity to link to your own website — take that and get more referral traffic!

For your reputation, guest blogging can help you establish your credibility, presence and knowledge. Like any brand, your name can grow to become well-recognized, leading to more direct traffic to your site.

Getting started, however, takes a few steps:

• Are you already blogging? Most sites with guest bloggers make sure that the bloggers they choose are good writers, possibly with a body of work.
• Do you know who accepts guest posts? You may have seen these sites in passing, or you can search for them, using terms like “[keyword you want to target] + guest blog”.
• Contact the site you are looking to write for directly and ask. To make sure it isn’t a complete cold call, read the blog, engage with comments, etc. — just like writing a cover letter, this is the equivalent of doing your research.
• Pitch the topic directly. Submitting a pitch uninvited is risky, but if you have an idea, mention so.

The more guest blogging you do, the more you’ll be able to do in the future! Continuing to write and publish you work leads to more name recognition. Eventually, people will be looking for you, and not your site.

Conclusion

Of course, there are other ways to grow your website traffic without the use of social media. Using every method that makes sense for your brand and writing is beneficial. The most critical need, however, is to understand the audience: how they search, where they search, what they look for, what they invest their time in, etc. The audience is out there, it’s a matter of you knowing how to best tap in.

The post Increase Your Blog Traffic, Social Media Not Required appeared first on Prime Eight Blog.

The best way we can think of to get the ball rolling on that is through a Social Media Marketing Advice Quiz to find out what our readers are having problems with on social media.

Simply fill out the quiz below and we’ll point you in the right direction, or if you’d like we’ll create some custom content just for you.

The post Social Media Marketing Advice Quiz appeared first on Prime Eight Blog.

Thanks from www.visme.co for this.

The post 6 Steps to Getting Free Press for Your Startup & Business — * INFOGRAPHIC * appeared first on Prime Eight Blog.

If you do not agree with these terms and conditions, please do not use this website. You can contact us if you have any questions.

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We therefore want to let you know that we can never guarantee any success and that by working with us, you agree and understand that there are no guarantees.

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What does ΣUeWeDe mean? AFFINITY ( U ) — This rates the interaction between the user and the poster. The more the user interacts with this poster the more likely they are to see it. This is how connected a particular user is to the edge being posted. These connections are made by looking at specific actions. Actions include:

Clicking
Liking
Commenting
Tagging
Sharing
Friending
Clicking “see more” – Very important 

WEIGHT (W ) — Different post types carry different weight. In order.

1,Photos/Video
2.Links
3.Plain text posts

TIP: Use new Facebook features. Facebooks assigns a higher weight for new features to encorage usage.

Engagement from other users effects weight , so a text post can weigh more than a photo post if it has more interaction .

TIME DECAY ( D ) — As a post ages it loses value. This also depends on how often a user logs into Facebook. There’s still a chance user who don’t log in for a week will still see your post.

HACKING YOUR PAGE If you want more interaction on you page you have to post micro content that people engage with. You must understand that people don’t want to be sold to all the time.

If you post buy our products and you’re not getting any interaction you’re slowly killing your page. Less and less people will see your future content.
(This is why buying fake Facebook fans is so damaging)

THE CONTENT The idea is to drip feed micro content that’s super engaging( this doesn’t has to necessarily tied to you brand)… Then when you do post about your product it will reach more people.

Your micro content can be on text posts on current affairs or interesting quotes or images(whatever, as long as it gets likes/shares/comments).

Social media marketing “experts” suggest promoting posts to reach a larger audience. (Surely most marketers know spending money will extend their reach? Not really any insight.)

Facebook will stop showing your advert if it’s not getting engagement, and charge you more.

So it makes sense to promote not only your main sales content but your micro engaging content too.

Owning a house on rented ground. Finally building your page on Facebook is great, but you must understand you’re building a house on rented ground. Only recently Facebook updated the algorithm and less of your fans are seeing your  content. (3 out of every 100 on average)

So don’t put all your eggs in one Facebook.

The post Facebook Content Hacking appeared first on Prime Eight Blog.